Management & Marketing
Every organization, whether a business, not-for-profit or government agency, does two things – produces a product or service and sells that product to a willing and able customer. Management and marketing are the two disciplines that produce and sell those products.
Management is concerned with running the internal operations of a firm with a focus on being effective and efficient to earn a profit (or positive cash flow) for long-term sustainability. Marketing is concerned with the external operations of a firm by identifying willing customers, placing the product where the consumer can purchase it, promoting it to increase desire and pricing it to be both attractive to the buyer and profitable for the company.
Bachelor
Bachelor of Applied Science in Business Administration with a concentration in Management & Marketing
This program gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service and other business environments.
What can I do with this degree?
Our Bachelor of Applied Science in Business Administration with a concentration in Management and Marketing degree will help you develop the ability to anticipate customer demand and identify target markets. You will also be able to understand and carry out duties involving business management and human resources as well as how consumers’ use of IT and digital media impacts marketing.
Potential Careers
Advertising Manager
Brand Manager
Marketing Research Analyst
Media Buyer
TUITIONEstimated rates for the 2023-2024 academic year. Additional course fees may apply and rates are subject to change. |
|
|---|---|
| Per Credit Hour | $180 - $249 |
| Per Semester | $2,160 - $2,988 |
| Fall & Spring Semesters | $4,320 - $5,976 |
| Per Credit Hour | $376 - $401 |
| Per Semester | $4,512 - $4,812 |
| Fall & Spring Semesters | $9,024 - $9,624 |
| Per Credit Hour | $50 |
| Per Semester | $600 |
| Fall & Spring Semesters | $1,200 |
Estimated Costs of AttendanceEstimated total costs of attendance for students, varied based on residential status and living situation. |
|
| Room & Board | $3,600 |
| Transportation | $1,500 |
| Tuition & Fees | $5,040 |
| Books & Supplies | $1,500 |
| Miscellaneous | $2,000 |
Total | $13,640 |
| Room & Board | $7,200 |
| Transportation | $1,500 |
| Tuition & Fees | $5,040 |
| Books & Supplies | $1,500 |
| Miscellaneous | $2,000 |
Total | $17,240 |
| Room & Board | $3,600 |
| Transportation | $1,500 |
| Tuition & Fees | $9,792 |
| Books & Supplies | $1,500 |
| Miscellaneous | $2,000 |
Total | $18,392 |
| Room & Board | $7,200 |
| Transportation | $1,500 |
| Tuition & Fees | $9,792 |
| Books & Supplies | $1,500 |
| Miscellaneous | $2,000 |
Total | $21,992 |
Business, Accounting & Public Service Programs
Dr. Bobbi Marshall
Dean
Professional Studies Division
Room 1306
304-424-8442