Management & Marketing

Management & Marketing

Every organization, whether a business, not-for-profit or government agency, does two things – produces a product or service and sells that product to a willing and able customer. Management and marketing are the two disciplines that produce and sell those products.

Management is concerned with running the internal operations of a firm with a focus on being effective and efficient to earn a profit (or positive cash flow) for long-term sustainability. Marketing is concerned with the external operations of a firm by identifying willing customers, placing the product where the consumer can purchase it, promoting it to increase desire and pricing it to be both attractive to the buyer and profitable for the company.

Bachelor

Bachelor of Applied Science in Business Administration with a concentration in Management & Marketing

This program gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service and other business environments.

COURSE LISTING

What can I do with this degree?

Our Bachelor of Applied Science in Business Administration with a concentration in Management and Marketing degree will help you develop the ability to anticipate customer demand and identify target markets. You will also be able to understand and carry out duties involving business management and human resources as well as how consumers’ use of IT and digital media impacts marketing.

Potential Careers

Advertising Manager

Brand Manager

Marketing Research Analyst

Media Buyer

TUITION

Estimated rates for the 2018-19 academic year. Additional course fees may apply and rates are subject to change.

WV & OH Residents

Per Credit Hour

$160 - $221

Per Semester

$1,920 - $2,652

Fall & Spring Semesters

$3,840 - $5,304

Non-Residents

Per Credit Hour

$358 - $382

Per Semester

$4,296 - $4,584

Fall & Spring Semesters

$8,592 - $9,168

High School Students

Per Credit Hour

$50

Per Semester

$600

Fall & Spring Semesters

$1,200

Jeffrey Holland

Chairperson/Professor

Business, Accounting & Public Service Division

Room 1017B

304-424-8298

jeff.holland@wvup.edu

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