Management and Marketing
- WVU Parkersburg
Overview
Management & Marketing
Every organization, whether a business, not-for-profit or government agency, does two things – produces a product or service and sells that product to a willing and able customer. Management and marketing are the two disciplines that produce and sell those products.
Management is concerned with running the internal operations of a firm with a focus on being effective and efficient to earn a profit (or positive cash flow) for long-term sustainability. Marketing is concerned with the external operations of a firm by identifying willing customers, placing the product where the consumer can purchase it, promoting it to increase desire and pricing it to be both attractive to the buyer and profitable for the company.
Programs
Bachelor of Applied Science in Business Administration with a concentration in Management & Marketing
This program gives students a strong background in management and marketing. Graduates will be prepared to manage in government, retail, food service and other business environments.
Course Listing
Bachelor of Applied Science in Business Administration with a concentration in Management & Marketing
Careers
What Can I Do With This Degree?
Our Bachelor of Applied Science in Business Administration with a concentration in Management and Marketing degree will help you develop the ability to anticipate customer demand and identify target markets. You will also be able to understand and carry out duties involving business management and human resources as well as how consumers’ use of IT and digital media impacts marketing.
Potential Careers
- Advertising Manager
- Brand Manager
- Marketing Research Analyst
- Media Buyer
Costs
Tuition
Estimated rates for the 2024-2025 academic year. Additional course fees may apply and rates are subject to change.
*Early College fees may differ per program, for example, in Welding and Cosmetology.
| Residency | Per Credit Hour | Per Semester | Fall & Spring Semesters |
|---|---|---|---|
| WV & OH Residents | $188 – $260 | $2,256 – $3,120 | $4,512 – $6,240 |
| Non-Residents | $376 – $401 | $4,512 – $4,812 | $9,024 – $9,624 |
| High School Students | $50 | $600 | $1,200 |
Estimated Costs Of Attendance
Estimated total costs of attendance for students, varied based on residential status and living situation.
| Category | WV & Ohio Residents Living with Parents | WV & Ohio Residents NOT Living with Parents | Non-Residents Living with Parents | Non-Residents NOT Living with Parents |
|---|---|---|---|---|
| Room & Board | $9,144 | $14,544 | $9,144 | $14,544 |
| Transportation | $2,400 | $2,400 | $2,400 | $2,400 |
| Tuition & Fees | $5,783 | $5,783 | $10,506 | $10,506 |
| Books & Supplies | $1,500 | $1,500 | $1,500 | $1,500 |
| Miscellaneous | $1,173 | $2,273 | $1,173 | $2,273 |
| Total | $20,000 | $26,500 | $24,723 | $31,223 |
Related Programs
Business, Accounting & Public Service Programs
Request Information
Dr. Bobbi Marshall
Dean (Professional Studies Division)