Integrated Marketing Communications
- WVU Parkersburg
Overview
Integrated Marketing Communications
Are you passionate about marketing, social media, brand messaging, story telling and more? Do you want to use your skills to help create meaningful content that will impact those around you? The Bachelor of Applied Science in Integrated Marketing Communications may just be the degree program for you! As an IMC student you will be on the leading edge of new-age marketing techniques, technology and brand management. Students learn to craft marketing strategies that are consistent across all channels that an entity uses to engage potential customers and users.
Programs
- Associate of Applied Science Integrated Marketing Communications
- Bachelor of Applied Science Integrated Marketing Communications
Course Listing
Associate of Applied Science in Integrated Marketing Communications
Bachelor of Applied Science in Integrated Marketing Communications
Careers
What Can I Do With This Degree? Integrated Marketing Communications graduates typically enter careers in the media, cultural and creative industries. Areas of work include digital media, marketing, journalism, social media marketing, PR and media design.
Potential Careers
- Public Relations Specialist
- Social Media Manager
- Digital Communication Specialist
- Marketing Manager/Specialist
- Content Marketing Manager
Costs
Tuition
Estimated rates for the 2024-2025 academic year. Additional course fees may apply and rates are subject to change.
*Early College fees may differ per program, for example, in Welding and Cosmetology.
| Residency | Per Credit Hour | Per Semester | Fall & Spring Semesters |
|---|---|---|---|
| WV & OH Residents | $188 – $260 | $2,256 – $3,120 | $4,512 – $6,240 |
| Non-Residents | $376 – $401 | $4,512 – $4,812 | $9,024 – $9,624 |
| High School Students | $50 | $600 | $1,200 |
Estimated Costs Of Attendance
Estimated total costs of attendance for students, varied based on residential status and living situation.
| Category | WV & Ohio Residents Living with Parents | WV & Ohio Residents NOT Living with Parents | Non-Residents Living with Parents | Non-Residents NOT Living with Parents |
|---|---|---|---|---|
| Room & Board | $9,144 | $14,544 | $9,144 | $14,544 |
| Transportation | $2,400 | $2,400 | $2,400 | $2,400 |
| Tuition & Fees | $5,783 | $5,783 | $10,506 | $10,506 |
| Books & Supplies | $1,500 | $1,500 | $1,500 | $1,500 |
| Miscellaneous | $1,173 | $2,273 | $1,173 | $2,273 |
| Total | $20,000 | $26,500 | $24,723 | $31,223 |
Request Information
Dr. Bobbi Marshall
Dean (Professional Studies Division)
- Room: 1306
- 304-424-8000 Ext.442
- bobbi.marshall@wvup.edu