Strategic Communication

Strategic communication students focus on the meld of good communication and planning with an organization. The term strategic communication is an umbrella term meant to include a variety of communication-related professions, such as public relations, branding, advertising and more. Our students are capable of recognizing a good idea or project. They see potential in stories and in people who initiate them. They will have the ability to articulate a plan, an argument, even a vision as the power of communication serves as both an informational and persuasive tool. Overall, they can organize all of these aspects into a clear and succinct plan that involves fulfilling an organization’s mission.

The program is firmly rooted in practical experience, and students will have internships throughout their entire academic career. Students may also study specialized course areas such as broadcast news writing, digital imaging, graphic design and multimedia reporting. These courses equip students to successfully complete internships with local weekly and daily newspapers, advertising agencies, radio and television stations, graphic design firms and public relations departments at local businesses and industries. This program also allows students to apply to be a cast member with the Disney College Program.