Why Public Relations?
Public relations and journalism students focus on good communication. They are capable of recognizing a good idea or project. They will begin to see potential in stories and in people who initiate them. They will have the ability to articulate a plan, an argument, even a vision as the power of the press serves as both an informational and persuasive tool.
Beyond writing, interviewing and upholding the principles and responsibilities of a free press, the newspaper and peer reviews will also display good visual application. Accuracy, fairness and depth of coverage will be intertwined in the course curriculum and again be reinforced in the application of all courses in the Associate of Applied Science in Journalism and the Bachelor of Applied Science in Business Administration in Public Relations degrees.
Since the inception of the AAS degree program, students have had co-op assignments with local weekly and daily newspapers, advertising agencies, radio and television stations, graphic design firms, and public relations departments at local businesses and industries. Courses are currently being offered in specialized areas such as Broadcast News Writing, Digital Imaging, Graphic Design and Multimedia Reporting.
The AAS Degree in Journalism has served the campus community with a free student newspaper for more than 40 years. The Chronicle is the campus’ only written history. The staff publishes six issues per semester, 12 per year. Students also produce the campus’ only alumni magazine, an annual publication.
Why Public Relations at WVU Parkersburg?
The associate degree is a pathway to the newly-approved Bachelor of Applied Science in Business Administration with emphasis in Public Relations. This new degree option began in the Fall 2010 semester. It offers a hands-on learning experience in Fundamentals of Public Relations, Public Relations Writing/Case Study and Public Relations Campaign Management. Students are able to pursue a variety of service learning projects as they complete the requirements for these courses.
The Journalism department believes its AAS degree and the new BASBA in Public Relations, as well as the RBA emphasis, are vital parts of the campus community and serve well within the mission of the college. Student and industry interest in the program’s success is evident. Area media outlets, graphic designers and marketing firms also are depending on the WVU Parkersburg program to prepare journalists to fill slots.
As the technologies of the industry continue to improve and the Internet becomes a marketing tool itself, more companies will be looking for individuals who have the skills to use the Internet to improve marketing and public relations opportunities – to be the voice of the company. WVU Parkersburg students will be able to meet those demands.
In today’s world, news and information spread at incredible speeds, and it’s the journalist’s job to make sense of it all. As our program continues to evolve, it is our goal to prepare students for the rapidly changing field of communications by teaching what is necessary to work and excel in web, print and broadcast formats. As students learn to perform technical tasks, they’ll take classes in political science, writing, history and fine arts, plus a series of carefully selected courses that teach students to think critically; develop leadership skills; and understand the social, economic and political forces that affect people’s lives.
A new research study by CareerBuilder and Economic Modeling Specialists Intl. (EMSI) highlighted the top 18 occupations with the most growth (most added jobs) since 2010. With 8,541 jobs added over the past two years, Public Relations Specialist snagged a place at #13 for the best jobs of 2013.
This year, we can expect a continuation of this trajectory, especially if PR proceeds to gain leeway in the battle against marketing and others over control of social media. As big brands lend more of the budget towards social media and small businesses become more involved, knowledge of digital marketing and social networks will help you leverage your position; whether you’re searching for a job, promotion or a raise.