Digital Communication

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Why Digital Communication?

Upon completion of the Bachelor of Applied Science in Communication and Media Studies with a Digital Communication Concentration, students will be able to:
Analyze and articulate the theories and critical models of the broadcasting industry

  • Demonstrate an understanding of the principles of radio production and announcing, including professional terminology and procedures
  • Demonstrate the basic oral and written communication tools needed to function professionally in a radio and television production environment, including the ability to research, structure and write dramatic and non-dramatic scripts for radio
  • Uphold the principles and responsibilities of a free press, including a commitment to accuracy, fairness, depth, and social conscience
  • Acquire the critical thinking and professional skills necessary to collect, evaluate, and organize information in ways that fulfill the journalist’s responsibility to the public
  • Learn to present multimedia stories in new ways while maintaining traditional journalism standards of fairness, accuracy, and quality
  • Evaluate and apply the basic principles of post-production digital audio editing, mixing and mastering for final distribution
  • Demonstrate and employ operation of recording studio hardware and software.


Why Communication and Media Studies at WVU Parkersburg?

The AAS in Digital Communication is a pathway to the Bachelor of Applied Science in Communication and Media Studies. A new degree, it offers a hands-on learning experience in Broadcast Announcing, Broadcast Production, Video Production, Sports Reporting and News Reporting. Students are able to pursue a variety of service learning projects as they complete the requirements for these courses.

The Media and Communication department believes its AAS degree and the BAS in Media and Communication are vital parts of the campus community and serve well within the mission of the college. Student and industry interest in the program’s success is evident. Area media outlets, local businesses and marketing firms are depending on the WVU Parkersburg program to prepare media professionals to fill slots.

Job Outlook

The median annual wage for broadcast and sound engineering technicians was $42,550 in May 2016.  Overall employment of broadcast and sound engineering technicians is projected to grow 8 percent from 2016 to 2026, about as fast as the average for all occupations. Growth is expected to stem from businesses, schools, and entertainment industries seeking to improve their audio and video capabilities. They will need technicians to set up, operate, and maintain new technologically advanced set up, operate, and maintain new technologically advanced equipment


Program CurriculumView More:

Digital Communications – AAS pdf
Communications & Media Studies Digital Communications, – BAS pdf

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