General Business

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Why major in General Business?

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A major in General Business prepares students for the world of business, which increasingly demands that business graduates have cross-functional abilities. The General Business major builds abilities across multiple business disciplines, including Management, Marketing and Finance, thus providing broad abilities in the context of managing modern businesses. Graduates of the General Business programs gain skills in the management of resources, adoption of market orientation and understanding of financial and/or economic implications of management decisions.

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Business Administration – BSBA / GEN BUS. pdf


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