Management Marketing (MM) Concentration

Print Friendly

Why Management Marketing?

ACSBP_AccreditedEvery organization whether a business, not-for-profit, or government agency, does two things – produces a product or service and sells that product to a willing and able customer. Management and marketing are the two disciplines that produce and sell those products.

Management is concerned with running the internal operations of a firm with a focus on being effective and efficient to earn a profit (or positive cash flow) for long-term sustainability. Marketing is concerned with the external operations of a firm identifying willing customers, placing the product where the consumer can purchase it, promoting it to increase desire, and pricing it to be both attractive to the buyer and profitable for the company.

Mastering both skill sets is normally a prerequisite to senior management in most organizations. Studies show that 80 to 90% of all CEOs and COOs come out of the management & marketing ranks. Balancing the operational tasks, creating a motivating working environment, and capturing a large market share are skills the successful executive learns, develops, and masters over their career.
View More:

Programs Offered

Business Administration – BASBA / MM pdf

Additional Information


Careers in management and marketing are found in almost every industry including banking and finance, healthcare, insurance, manufacturing and retail operations.

Job Outlook

The job outlook for management and marketing majors continues to be high. A balanced business administration skill set will provide more opportunities; accounting, economics, finance, IT, management and marketing.

Find us on
Visit Us On LinkedinVisit Us On FacebookVisit Us On TwitterVisit Us On Youtube
Recent News
WVU Parkersburg’s Online Child Development Degree Ranked Most Affordable in the Nation
For the second consecutive year, West Virginia University at Parkersburg has been recognized as the...
WVU Parkersburg and Artsbridge present “It’s a Grand Night for Singing” featuring Parkersburg native and conductor Luke Frazier
West Virginia University at Parkersburg and Artsbridge will host “It’s a Grand Night for...
WVU Parkersburg’s Sigma Omega chapter of Kappa Delta Pi inducts 13 new members
West Virginia University at Parkersburg’s Sigma Omega chapter of Kappa Delta Pi, an international...